The first British Home Stores shop opened in Brixton in 1928 and copied the business model of the US-based FW Woolworth in that the price of goods was limited to a maximum of one shilling. In 1929 the maximum price was increased to five shillings which enabled the company to expand the range to include furnishings and drapery. The company became a public company in 1931. BHS still exist (see here)